Important Notice: Buyer name and buyer first name variables are no longer supported

The following variables are no longer supported :

[buyer_name] - will populate the Customer's full name.

[buyer_first_name] - will populate Customer's first name.

We recommend no longer using these variables and altering your messages accordingly. We aim to help you create a sustainable, profitable Amazon business. Amazon has recently updated a policy that only allows sellers to use PII (personal buyer info) for tax and fulfillment purposes. This reduces the risk for Amazon and for you, to reduce your liability. In connection to this,  our system no longer tracks buyer names to comply with Amazon's policies. If you are using the variables above, you can remove or change them to Valued [Brand or Company Name] customer, or keep it as is and we inject "Amazon Customer" - in the marketplace language. This is a good move to reduce risk to your Amazon account and to stay compliant with Amazon's TOS.