Each product performance scorecard will show you the following details:
1. The performance score of the product/ASIN shown as alphabets where A is the highest. The scores are based on the following:
- Profitability growth
- Revenue Growth (where higher is better)
- PPC ACOS change (where lower is better)
2. Part of each scorecard is the "Top Sponsored Product Queries" that shows the top keywords/queries of your active campaigns by:
- Impressions
- Clicks
- Sales
Complete PPC Insights can be found on the PPC Insights page.
3. Included in the product performance scorecard is a graph that shows you an overview of your 28-day profit. (Last 28 days vs. Previous 28 days profit). By hovering to any day, you will see a pop-up window with the following details for a specific day:
- Total Sales
- Total Discounts
- Total FBA Fees
- Total Commission
- Total AdSpend
- Total COGs unit Cost
- Total COGs Inbound Shipping
- Total Profit
Complete PPC Insights can be found on the Revenue Analytics page.
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