How to access and use the PPC Keyword Optimizer

To access the PPC Keyword Optimizer, follow the steps below:

1. Go to "Advertising Insights" and click on "Power Filter".

2. On the PPC Keyword Optimizer page, you will have the following options:

• Total Spend
• Sales
• Average Total Cost per Sale
• Total Conversions

Move the sliders to meet the criteria that you are after.

3. Choose the "Campaign" and the "Adgroup" to which you want the filters to be applied by click on the dropdown menus.

4. To search for a specific keyword and see its corresponding data, type in the keyword on the "Query Contains" search box. You will also have the option to filter the following:

• Campaign State
• Ad Group State
• Keyword State
• Negative Keyword Found